Strategic Thinking in Business Planning

18/10/2018 Jennifer

A strategy is an important for a organization’s culture in our dynamic culture. The purpose of the strategy is to identify clear goals that develop, enhance and improve the overall health of an organization. A tool that strength’s a business is called strategic thinking, defined as the act of generating and applying unique opportunities and that allows an organization to create a competitive advantage. It encompasses innovative, creative and entrepreneurial insight into an organizations environment, which increase greater success within an organization. While attending a course on “Delivering the Strategic Message: Make the Manner and the Message Count” at the University of Texas, Penny Crow, MS, RHIA, introduced her PILLARS© toolbox on how structured thinking process makes us better strategic thinkers.

You must plan before you act. Many organizations become reactive because they spend more time “doing” rather than planning for success. During this stage, you must determine your purpose, develop a road map, have a clear vision or direction and know why you are doing what you are doing.

Intent is important because an organization must be self-aware, intentional and deliberate about their business planning for people and processes of their organization rather than being victims of the market situations. “Think” time is crucial, so your organization does not lose its creativity by being reactive to these situations.

Leadership establishes the climate for the success of its people and processes. Leaders need to establish trust, so its people will listen to them and work together by providing a collaborative environment of growth and development. They must be able to provide direction and executes the plan with intentional movement for success.

It is important to learn terminology and language used within the industry of your clients, employees and partners, so that the organization can communicate consistently well with each others. Understanding each others’ language allows you to cross generations, and it gives clarity to the plan. Language and listening are parts of communication. Make sure everyone is saying and meaning the same thing.

After the planning is done, an organization can be intentional about the actions that you will take for your business journey. The action plan  should be deliberate, focused, calculated and empower your employees.

It is only through planning, resources can be defined as time, budget, people and processes.

This component involves three distinct, yet highly connected categories: operational, social and environmental. Building an effective sustainability initiative involves addressing financial stewardship and talent management, developing a succession plan for your organization’s well-being, and engaging your employees, customers and community.

Business owners and entrepreneurs need to be proactive and need to make time for strategic thinking. The sustainability of an organization requires not only thinking about what is happening now but also thinking about future outcomes. Without strategic thinking, organizations lack the capacity to successfully advance the direction of their business into one that possesses innovation, creativity and a competitive edge. The ultimate goal is bring your business to a new edge (nova ivica) through Strategic Thinking!

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