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Delivering a Message That Counts

Delivering a message that counts requires a compelling, simple narrative, but we can be crippled by fear of public speaking. It’s nearly impossible to eliminate nervousness, but being organized in your message and confident in your purpose can help ease anxiety.
It is important to start preparing for your message by answering the following question: “What is the takeaway that you want people to have?” Then, you move backwards and explain your topic, show evidence for why this should be taken seriously. Next, show a case study or share a stories. Lastly and most importantly, we must empower the audience to respond by a call to action. If you forget this step, your speech may be inspiring at the moment, but it is will only last for a short time and soon be forgotten.

Coworking Europe Conference 2018 Recap

Last week, our team went to Amsterdam for the 9th Coworking Europe Conference, and we came back with some things to share with you. The conference traditionally started off with the Coworking Survey presentation from Deskmag, which included several insights that set the base and tone for the presentations that followed, as well as the more informal conversations during the week.

One of the biggest statements released by the survey is that €10 is the daily amount that coworkers will spend per working day around a coworking space in Europe. We believe — and many of you would probably agree — that a coworking space does not just help the community inside its wall but also outside.
Other presentations that followed were certainly more popular. B. Amsterdam, where the conference was being held, helps the business community innovate, grow and flourish their business in Amsterdam. And for a more personal perspective, Thom Wernke from StartDock gave a very insightful presentation on their journey from building a community first with focused on growth, friendship, collaboration and entrepreneurship, and how he founded the Coworking Federation Amsterdam to bring together the entire coworking ecosystem in Amsterdam. This was a great example of an informative presentation, which highlighted assuring both community and growth for a space — but also collaboration.

WeWork is Not the Only Coworking Space That is Expanding.

Established locally-operated coworking spaces are reaching capacity, estimated at least 85% capacity, and they are looking into expansion of their current space or opening a new location. There are a few questions to ask if you should expand: Can your team handle a move? Are you full? Are you profitable? Expansion should offer more space to more people, like private offices, startup space, etc. Of course this depends on your community and its needs.

Also, another participant said something that rand true this year. “Finally, there was not sessions on how to define coworking.” 🙂

Coworking Spaces Do Memberships, Not Leases.

Coworking spaces are not doing leases or rent, but they are doing memberships. It is important to think about what rights members may have. Events are part of your membership, and they add vibrancy to your coworking space. Another option that coworking spaces may want to offer is virtual office, but it is important to define what this means for your space. There are three types of virtual offices: (1) use of services like meeting rooms and printing, (2) place for registration of business or (3) a mailing service. Seek counsel from your accountants or lawyers to make sure that your space is following the law. Lastly, have membership plans that work for your community, such as monthly, 10-day flexible membership, weekly and daily passes.

Coworking Can Impact Cities.

Coworking spaces are revitalizing neighborhoods in cities, making a meaningful impact not just on the members, but on the surrounding community, providing jobs, improved healthcare and hope. “Instead of knowledge — these buildings, these spaces, these communities — can create opportunity. This is a way of using the movement and the spaces that we run to help communities and people flourish.” As noted earlier, coworkers are more likely to spend money for food, supplies, etc. in areas around the space.

Not Enough Talk on Metrics

We often get asked why we attend conferences like Coworking Europe, and in the end, it is the deep discussion during coffee or at lunch that we have with participants, probably more so then the sessions. After attending a few sessions this year, it was disappointing that the speakers could not discuss more about metrics in their operation and growth, especially since sustainability is a core value of coworking. Fortunately, it was after a few introductions that we had the chance to discuss what research some organizations are doing, such as Coworking Library and others. Thank you to participants who came up to us and answered a question that a speaker could not. It is a reminder how much value everyone who attends the conference adds to our community.

As a company that provides a modest coworking space in a small country on the coast of the Adriatic Sea, we know there are infinite models of coworking out there, and we do not always fit under the same umbrella. But we must always keep the dialogue open, engage, be critical, look at what needs to be improved and remember that coworking is not only about the spaces, the number of square meters, the decor or even the tools, but mostly about the people in it.

And while there might be a miss or overuse of the word “coworking,” we can only hope that this means that our movement is inspiring to more traditional models of working and the corporate industry – and that they are looking up to us, rather than the other way around.
Thanks to our old and new friends from Smart Office, Seat2Meet, Coworkaholic, Startit Centar, Nova Iskra, Infostud Hub, KG Coworking, Klub Heroja, The Melting Pot, The Living Room Coworking, Coworker, Cutwork and many others from Coworking Europe 2018 for the discussions and conversations which inspired this post.

Happy Coworking!

The Practice of Thankfulness

Beta Bar Coworking is preparing for our annual Thanksgiving celebration, where we gather and share the things for which we are thankful. It’s a way for our community to share in some of the American traditions of our co-founders, but it is also a great way to deepen our friendships as we reflect upon the highs and lows of the year.

But, thankfulness shouldn’t be something we express once a year, it should be intertwined in the very fabric of our lives. As entrepreneurs, especially, we need motivation and positivity amid the inevitable setbacks and disappointments that we face to keep our creativity flowing. We need encouragement to keep pressing forward towards our dreams, and thankfulness can help. We need only to focus our minds on the good things around us instead of dwelling on the bad.

Practice gratitude daily

Too often, our natural posture can become tainted with negativity and complaints, but we can practice thankfulness daily, and eventually we will train ourselves to look for the good in the circumstances we face. Like any mental discipline, gratitude takes time and practice. Not every day is full of significant progress, but we can learn to celebrate the small victories.

I have chosen this month to practice thankfulness, and I hope you will join me! Commit to a daily practice, you’ll see the benefits in your life. You’ll be a happier and more fulfilled person, a more efficient and less emotional leader, and a better resource for your customers.

Challenge: Write down five things you are thankful for at the end of every day for the next month.


Strategic Thinking in Business Planning

A strategy is an important for a organization’s culture in our dynamic culture. The purpose of the strategy is to identify clear goals that develop, enhance and improve the overall health of an organization. A tool that strength’s a business is called strategic thinking, defined as the act of generating and applying unique opportunities and that allows an organization to create a competitive advantage. It encompasses innovative, creative and entrepreneurial insight into an organizations environment, which increase greater success within an organization. While attending a course on “Delivering the Strategic Message: Make the Manner and the Message Count” at the University of Texas, Penny Crow, MS, RHIA, introduced her PILLARS© toolbox on how structured thinking process makes us better strategic thinkers.

You must plan before you act. Many organizations become reactive because they spend more time “doing” rather than planning for success. During this stage, you must determine your purpose, develop a road map, have a clear vision or direction and know why you are doing what you are doing.

Intent is important because an organization must be self-aware, intentional and deliberate about their business planning for people and processes of their organization rather than being victims of the market situations. “Think” time is crucial, so your organization does not lose its creativity by being reactive to these situations.

Leadership establishes the climate for the success of its people and processes. Leaders need to establish trust, so its people will listen to them and work together by providing a collaborative environment of growth and development. They must be able to provide direction and executes the plan with intentional movement for success.

It is important to learn terminology and language used within the industry of your clients, employees and partners, so that the organization can communicate consistently well with each others. Understanding each others’ language allows you to cross generations, and it gives clarity to the plan. Language and listening are parts of communication. Make sure everyone is saying and meaning the same thing.

After the planning is done, an organization can be intentional about the actions that you will take for your business journey. The action plan  should be deliberate, focused, calculated and empower your employees.

It is only through planning, resources can be defined as time, budget, people and processes.

This component involves three distinct, yet highly connected categories: operational, social and environmental. Building an effective sustainability initiative involves addressing financial stewardship and talent management, developing a succession plan for your organization’s well-being, and engaging your employees, customers and community.

Business owners and entrepreneurs need to be proactive and need to make time for strategic thinking. The sustainability of an organization requires not only thinking about what is happening now but also thinking about future outcomes. Without strategic thinking, organizations lack the capacity to successfully advance the direction of their business into one that possesses innovation, creativity and a competitive edge. The ultimate goal is bring your business to a new edge (nova ivica) through Strategic Thinking!

Sustainable Business Principles for the Entrepreneur

Lean principles find their origins in the manufacturing world, and as such, many people mistakenly think that they have no place in the business world. However, when applied correctly, Lean principles can bring increased efficiency, sustainability, and value to even the most unsuspecting process – including a business startup.

Don’t Squelch the Talent Around You

Of all the mistakes we could make, failing to utilize the talent around us dampers the entrepreneurial spirit and ideation the most. Innovation doesn’t take place in isolation – we need others to challenge, criticize, and celebrate with us. As such, we surround ourselves with teams (formal or informal) that bring value to our pursuits.

But, in the stress and pressure of day-to-day deadlines and requirements, we sometimes force people to work in areas in which they aren’t gifted or that under-utilize their skill sets. We give clerical or administrative tasks to those who thrive in collaborative, highly-communicative roles or ask the those more comfortable with the inner workings of a computer to develop our sales strategy. And though necessary at times, prolonged time spent on tasks in which one does feel effective can lead to burn-out, frustration, and lack of motivation – not to mention that people typically complete tasks in their areas of strengths more quickly and with higher quality.

The best way to combat wasted talent is to know your team. Know what they enjoy, where their talents lie, and how they are motivated. Tom Rath’s Strengths Finder 2.0 is a great way to begin understanding and assessing your team’s strengths and also learning how to work well on a team where diverse talents are represented, which is the best kind of team.

Avoid Over-Processing

In the world of entrepreneurship, we take our work personally; we count our entrepreneurial pursuits worthy of sacrificing stability, personal time, and, oftentimes, financial security. When we launch our product or service, we’re giving away a piece of ourselves. So, naturally, we design to be the best in the marketplace, but what if striving to be the best is more than what’s required?

Ultimately, our goal is to turn a profit by providing exactly what the customer wants with the minimal amount of resources required to produce it. So, we don’t necessarily have to be the best; we just have to be the best at meeting the customer need. It’s possible to spend extra time and money refining the product or service and making it shinier when the customer would have been satisfied with an already existing version.

For the success of any business, customer insight is foundational. As you’re building your business, surround yourself with potential customers who can tell you what causes them pain and what they most desire. Then, build your minimum viable product and use your network of potential customers to test it out. Don’t waste resources making something prettier when you could already be earning a return on your investment.

Prioritize Your Investments

Let’s face it – big thinkers aren’t always big doers. Some of the most strategic, forward thinkers in the world will be the first to admit that they don’t always know how to put their ideas into action or how to prioritize their investments. But, to let strategic ideas sit undeveloped in the crevices of the mind is the same as letting containers of in-process materials lie around a warehouse. They clutter the workspace and create confusion and inefficiency.

Documenting your and your team’s ideas declutters your mind and ensures your good ideas aren’t forgotten. Because our resources – time and money – aren’t unlimited, we need to invest them wisely. And, spending them across a long list of ideas won’t bring as much value as investing them strategically in those that will bring the most forward motion. Download a prioritization matrix template from Lean Methods Group, check out Fortune magazine’s 5 Apps to Track Your Every Idea, or replicate the matrix below to make sure you’re getting the most out of your investments.

Buy What You Need and Make What You Sell

This principle seems foundational, but have you ever been lured into bulk purchases because of a discount? In an effort to stretch our money, we can be tempted to purchase more than what we need, but to give into such a temptation could be crippling for a start-up. Funding is one of the biggest challenges for the entrepreneur, and to invest your hard-earned money in something you may or may not use is foolish. The storage costs of this decision alone are a waste, but the opportunity cost can be far more significant and, oftentimes, not fully realized until a later date.

The “make it and they will come” philosophy has been around for years, but it’s against core lean principles and is certainly unwise for the freelancer. The last thing you need is to invest your money in something no one may ever buy. It’s far better to require letters of intent or, better yet, contracts from prospective customers before you develop the product or service. Doing so shows you that your prospective customer is serious about purchasing your product and reduces the financial risk involved in the development and launch.

Learn from Your Mistakes

Learning what not to do can be just as valuable as knowing what to do. So, endeavor to be a life-long learner. One of the keys of Lean methodology is continuous improvement – note the word continuous; it implies that there will never be a day when the process cannot be improved. Let that be a guiding principle for your business ventures as well.

Collect feedback from your customers or partners. Look at your investments of time and money seeking to understand why they did or didn’t bring a return. Ask the hard questions and take action based on what you learn remembering to see each failure as an opportunity to learn and improve.

Social Entrepreneurship: 4 Types of Social Enterprises

The topic of entrepreneurship has become increasingly common in the last decade. Many business leaders even bemoan the idea that it has become a fad, something cool, a status of sorts. However, one area that has benefited from the increased attention given to entrepreneurship is that of social entrepreneurship and building social enterprises which look to better society or solve a particular challenge within a community.

This expanding branch of entrepreneurship has given birth to new lingo which should be clarified. Giving clarity to the words being used and the models practiced aids in how entrepreneurs develop their ideas by providing a clear vision they desire to see achieved.

Social Entrepreneurship is a mindset. It is the “Why” in the business approach. Those organizations or businesses who focus on the problem knowing the solution is one owned by the community. Social entrepreneurship is generally using socially innovative means to address the problem mobilizing communities in a different way.

Social Innovation is about the idea which can transform a community. These are the new steps and new paths people walk to address old problems. Good innovation is creative, transformative, and does not drain the resources of a community. The ideas are generally reproducible even with minor modifications.

Social Enterprises are the business models used to carry out the ideas and accomplish the vision. There are a variety of models that can be used to address social ills within a community, however, not all are equally useful for a particular problem. It is important that the model chosen is something sustainable and fits the values of the community and involves their participation in solving the problem.

Types of Social Enterprises


There are a variety of social enterprises and entrepreneurs who seek to bring awareness to a particular problem, cause, or a second brand solving a social issue. These enterprises attract a larger attention to draw out help from a community that may exceed the local community. In one sense, awareness brands crowdsource solutions to solve the social challenge.


When most think of nonprofits, they do not consider this to be a “business” model. However, a nonprofit can be sustainable while not turning profits. A nonprofit does not have to exist solely on gifts from donors. While many do, the work of a business and earned income can go towards sustaining the business practices, paying salaries, and giving toward the causes it is seeking to address. In most countries, nonprofits benefit from tax breaks and less restricting business laws making it an agile form of social enterprise.

For Profit

For profits are businesses who have a stated goal to increase their profit margin, yet still maintain a social goal. Clothing companies which create an increased transparency in the textile industry are examples of this. A specific example is Everlane. They maintain the focus of transparency in practices and pricing to ensure fair pricing and fair wages. Businesses such as Everlane similar to an Awareness Brand, yet turn a profit to reinvest in the social cause. The business is not only sustainable, but thriving.

“One for One”

The “One for One” model has been made famous by brands such TOMS and Warby Parker. Blake Mycoskie traveled to Argentina in 2006 and saw the hardship of children without shoes. This struggle led him to introduce a simple show model that was efficient, durable, and affordable. For every pair of shoes sold, they give a pair to a child in need. TOMS operates as a for profit and has expanded to address other social issues such as affordable eye care.

We address the power of social entrepreneurship here. If you wonder about starting a business and have difficulty deciding if it fits the social model, ask yourself, “What problem am I solving? Does my solution relieve pain within the community?”

5 Pieces of Valuable Career Advice

As a newcomer to Montenegro, one of the most common questions I’m asked is “How did you get here?” While sometimes I’m sure it’s prompted by the fact that my family is from a relatively small town in Mississippi, often times it’s a more probing question inquiring about my journey to follow my dreams of living and working overseas. The truth is that I’ve taken a nontraditional path to arrive in this beautiful place, but my success and my story is built upon the words of wisdom others have offered to me and that I now hope to pass along to you.

#1 “Do what you love”
My dad once told me that one day I would spend more cumulative time at work than I would spend
anywhere else, so I might as well choose something I’d enjoy. While that’s a sobering thought, I found it to be one of the best pieces of advice I’ve ever received. It’s easy to get caught up in the desire to accumulate money or the prestige of progressing professionally, but those ambitions are easily choked out by the challenges we face in the workplace. So, it’s important that you choose a professional path that allows you to do work you actually enjoy. After all, “we work to live – not live to work,” right?

#2 “Vertical isn’t always better”
Early on, a more experienced colleague shared that often young professionals are so focused on
climbing the corporate ladder that they work to develop expertise in one specific area – assuming this expertise will eventually lead to career growth. But, in reality, this decision can be far more detrimental and limiting to their aim than helpful.

As you think about the leader of a company, he or she needs to have a broad understanding of its inner workings. He or she doesn’t have to know all the details of how things work (there are managers for that), but the need to understand how one decision impacts all areas of the business is critical. Thus, making lateral career moves over vertical ones to gain a broader view of the interconnectedness of a company is critical for young professionals.

#3 “Take jobs outside your training”
I didn’t know what I loved to do when I first entered the workforce, so, out of necessity, my story is full of a lot of trial and error – taking jobs or volunteer opportunities to test the waters and see if I enjoyed the work. Often times I found out that I didn’t like the work, and that could be discouraging. But, even learning what I didn’t want to do long-term was valuable information because this knowledge guided my future decisions and pursuits. The courage to seek out and take opportunities outside the area of my formal education was fueled not only by my own prior experience but also by a mentor who saw a creative way to apply my skills as an industrial engineer in the sales and marketing field and later as a project manager – areas in which I never expected to work.

Taking jobs outside my structured training afforded me new opportunities to learn and gain skillsets that opened my eyes to work I really enjoyed but likely would have never considered if I had not been open to something non-conventional. As an added benefit, my diverse background allowed me to complement my colleagues’ expertise by adding value through my strengths, while at the same time developing my weaknesses by shadowing and learning from them.
#4 “Seek out those you admire”
The most valuable tool for building my career that I’ve received to date is the introduction of the
“informational interview”. Truly, the concept is quite simple – reach out to people you admire, meet
them for coffee, intentionally ask probing questions, and act on the information you receive. Yet, this tool alone has connected me with far more professionals than countless “networking events”, has connected me with job prospects, has led to shadowing opportunities, and has even kept me from making career moves that I would have regretted.

The hardest part of leveraging this piece of advice is using it. It can be intimidating to reach out to someone you don’t know and initiate a meeting while clearly articulating the desire to learn from them. But, I’ve found that most people enjoy talking about themselves, and they typically enjoy helping other people – especially when that person approaches them humbly. So, be quick to admit that you don’t know it all and still have a lot to learn, then invite some inspiring experts to coffee – the worse they can say is “no”.

#5 “Look for the window”
Sometimes, we can’t find a job that meets our needs but also allows us to do the work we love. What do we do then? We look for the window in a room full of closed doors. Find a job that allows you the flexibility to pursue your passions simultaneously, outside of or in conjunction with your day-to-day job. And who knows, maybe your side venture will eventually become your main gig – as is the case with so many entrepreneurs.

Let’s learn from each other. What advice have you received that’s made a profound impact on your life?

Top 5 Apps to Create Images for Social Media

Images are proven to increases engagement on social media with more clicks, reshares, responses and likes. As a small business or a one-person marketing team, is this something you can pull off by yourself? The answer is “YES!” by using a handful of amazing apps to get the job done.

#1. Canva – A start-to-finish design tool perfect for non-designers
As our most-used image app at Nova Ivica, Canva makes image creation easy with their premade templates, custom image sizes for every social media channel, drag-and-drop interface, cool fonts, etc. Canva’s goal is to empower you to design. Once you begin using the program, you will notice how many original images that you see shared were made in Canva.

#2. CloudApp – Fast and easy screencast GIFs
CloudApp allows you to create and share GIFs, screen recordings and annotated screenshots. It lets you store images online and link to them quickly and easily for fast sharing. With the app open, you can press Cmd+Shift+6 to make a GIF video with anything you do on your screen.

#3. Placeit – Integrate your social media accounts with cool stock photos
Placeit is an app that lets you create mockup images and videos for products such as apparel, mobile apps and books. Just give Placeit a screenshot, and they will apply it to a product as if the product actually existed. They have a variety of images that allow you to create your own unique marketing collateral.

#4. Over – Text onto photos
The Over app for iOS and Android lets is a photo editing app that makes it easy to add text OVER your images. By using the palette feature, you can also add images and even search the web for fun, transparent images to add to your photo.

#5. Aviary – Editing on-the-go
Aviary has endless features for users to explore and create, from filters, creative stickers, and frames to touch-up tools and lighting adjustments. In addition, Aviary offers stickers and frames, drawing tools, memes, and crop, rotate and straighten tools.

The Power of Social Entrepreneurship

With constant changes taking place in the world today, it is increasingly important to focus on how entrepreneurs can solve social problems through innovative business ideas. This growing concept is known as social entrepreneurship, and it has begun to gain momentum over the past two decades.

From education and healthcare to agriculture and finance, social entrepreneurship can take on many forms. At the core of each social entrepreneurship is a passionate person who desires to address a social problem in the world through a creative business idea. By implementing innovative ideas, social entrepreneurs are able to address problems that would have otherwise been overlooked by society.

Characteristics of Social Entrepreneurships

As with each type of entrepreneurship, social entrepreneurship requires a market for the product or service that is being created. Social entrepreneurs must be willing to accept a significant amount of risk when putting their business idea into motion. In addition to this, social entrepreneurs should strive to create a business model that is both sustainable and reproduceable so that it provides maximum benefits to the community.

For a social entrepreneurship to successfully fulfill the social aspect of the business, it must combine meeting a need in the market with something that will provide a solution to a social problem in the world. Whether a social entrepreneur is operating in their hometown or halfway across the world, they must have a desire to improve the lives of those around them.

Benefits of Social Entrepreneurship

#1. Innovation

Social entrepreneurs provide a fresh perspective on global issues. This leads to the implementation of cutting-edge solutions such as the invention of a new product or service. By offering products and services that give back to the community, a social entrepreneurship has the power to add value to the world in more ways than one.

#2. Creating Jobs

Not only does a social entrepreneurship seek to address global problems, but it can also have lasting effects on people through the creation of jobs. When jobs are created, it provides people with a steady income, helps to improve their standard of living, and stimulates healthy economic growth.

#3. Inspiring Others

Implementing positive social change inspires others to come alongside social entrepreneurs in their pursuits. This will look different in each situation. For some people, it may mean buying a product or service instead of another option to support an ethical cause. Other individuals may be inspired to develop an innovative solution to an issue that they are passionate about such as providing water to people who have no access to clean drinking water or providing education opportunities to people from poor communities.

#4. Differentiation

When people see that a business is actively seeking to solve a social problem, value is added to the business. This added value differentiates a social entrepreneurship from other business models. Because of this differentiation, it can promote business from people who truly want to make a difference in the world.

#5. Lasting Contributions to Society

Rather than focusing only on maximizing profit, social entrepreneurs focus on implementing change that will have a positive effect on society. Through a social entrepreneurship, people are empowered, and true change is brought about in the lives of people across the world. Social entrepreneurship is an amazing business model can have lasting effects on economic growth and social reform.


4 Common Misconceptions About Coworking

Coworking is a growing phenomenon across much of the world that has been revolutionizing the concept of workspace and management.

However, not everyone is convinced of the importance, sustainability, and longevity of coworking. Is this a fad that will dissipate over time, or is coworking here to stay, grow, and continue to transform work, office life, and even specific industries? Only time will tell, but in the meantime, the obstacles need to be addressed to continue moving forward.

#1. Lack of understanding

Coworking is quickly growing as its own industry, however, there remains a widespread lack of understanding about it. Some have not even heard the term before.

Answer: Coworking is a gathering of independent professionals and those with workplace flexibility that work better together than they do alone. Coworkers uphold the values set forth, as well as interact and share with one another. We are about creating better places to work and as a result, a better way to work. Read more about its 5 values here.

#2. Fear of stolen ideas

Today, the fight over intellectual property rights rages. Legal cases are fought over stolen ideas causing a distrust and overprotection. Such mentalities can hurt a coworking space, and even worse can keep people from entering one. Stories are even told about competing startups being too friendly in order to gain an upper hand. It is a real possibility, and is something that can only be addressed by the ethos of the community. Nobody wants to have their ideas taken, but such a fear should not leave black eye on the coworking industry.

Answer: Ask questions about the culture and how people do business, and if there is any sense of unethical behaviors taking place within the space. If you join a space, and anything suspicious takes place, report it. It can be a community killer.

#3. Lots of Distractions

Sometimes the idea of coworking leads one to think of a constant party in a space. Imagery of endless table tennis and foosball matches fill the mind.

AnswerSome spaces may incorporate these features, but a strong trend exists in really defining the design of the space to best suit work flow. As a recent interview from the Social Workplace Conference has noted, “a variety of spaces help to keep people motivated.” There is an element that people can be distracting, but this will depend on the type of space one is looking for.

#4. Lack of value

The question of value can always play a large part of someone deciding to join a coworking space. It may not even be that one will not receive value, but just the unknown. Can a social work environment filled with others trying to create something similar really be of value, help grow business, create a larger network, etc. These are doubts that exist within some. The main question is, “What am I really getting out of this?”

AnswerValue can be measured differently depending on the person. For small businesses, freelancers, entrepreneurs, or startup teams the cost of the space itself will be of value when compared to renting a space. The use of equipment, meeting rooms, and additional benefits that may come with the membership only grow this value. Other factors such as the potential to network, grow a client base, and work together on projects with those in the immediate vicinity create an immeasurable value depending on the long term goals. Even larger corporations are finding value with sending their people into a coworking space by finding new talent and collaborating on projects. Each person will have to define the value they are seeking, but when locating the right space even a day pass weekly can create value for the user.

People can always find an excuse not to try something. However, as the 2015 Coworking Survey demonstrates, coworking spaces and social workplaces are a movement. Coworking spaces are only increasing in number and at a strong rate. The best question is, “Why not try one?” We highly recommend Beta Bar in Montenegro. 😉

Have you worked in a coworking space? Are any of these objections legitimate? How can you work around them?