11/07/2019 Megan

3 Invaluable Apps for the Novice Marketer

When it comes to social media, I am the first to admit that I have a lot to learn; however, in this day and age, social media is a critical component of most marketing plans. Being a novice marketer myself, these are my top apps for creating and managing social media posts:

#1 – Canva

For creating content, Canva is my favorite, easy to use, free resource. I use this app to create graphics and media for events, advertisement, and blogs. The app offers thousands of pre-made, easily customizable templates from which to choose and allows users to share designs with coworkers. It is an excellent resource for those who want professional-looking, eye-catching designs without a significant investment of time or money.

You can see a few of the graphics I’ve made on Canva below – all of which took 30 minutes or less to create.

#2 – Buffer

One of my greatest annoyances with social media is the limited ability to plan posts ahead of time. However, Buffer offers the opportunity to schedule posts on Facebook, Instagram, Twitter, and LinkedIn for free!

As with any basic plan, there are limitations, so sticking to the free option limits the profile to 3 social media accounts, 10 posts a month, and 1 user. For our small business, we found this sufficient; however, we may consider upgrading to a more advanced plan in time.

Since Facebook allows you to schedule posts on its business pages, we currently use Buffer for LinkedIn and Instagram. We love how it suggests times for posts and how easy it is to write and schedule a post. But, we prefer Tweet Deck for Twitter.

#3 – Tweet Deck

Tweet Deck is far more robust in its offerings for Twitter than Buffer. It aggregates your account’s home page, followed hashtags, notifications, and scheduled posts all in one place making it super easy to engage your audience.

As shown in the graphic above, the design is intuitive, user-friendly, and customizable.

Proceed with Caution

Generally, as a lean-minded engineer, I would advise against using disparate systems or platforms for your marketing needs as it prevents cross-examination of metrics, creates inefficiency, and hinders a holistic view. However, sometimes it is necessary to deal with these negative consequences for the time being as you wait for your business to grow and develop.

As finances and priorities allow, I would recommend eventually moving everything to one marketing platform. And, I would advise keeping this goal in mind as you test out these various apps to determine which will be the best for long-term use across all your social media accounts.

We are always looking for new tools.
What apps or websites would you recommend testing out?

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